Mesh, when you die, I'm gonna get a big tattoo of you on my left butt-cheek, then take a picture of that, and put it all over bill-boards and t-shirts.

I personally hate those billboards. It's really sad in how they've used the image of their own son in such a "calvin klein-ish" way. My philosophy about MAKUS was that it's taking money away from legitimate organizations, most state highway safety offices could use funding instead.

So far, they've put up billboards and had a golf tournament...what about their programs? They're asking for $4k for a lab. I use to do media buying and those large CC boards "ain't" cheap. For what they spent on about 6 of those boards, they would have the money they needed.

so go vandilize

like http://asapnz.netfirms.com/

I think this is kind of in the same vein as those trite and cheesy christian t-shirts that trivialize the gospel. If I saw this billbord I would think it was advertising something and probably not read it.

For some time now, grief has been reduced to something pornographic. I'm thinking of the trend among some in the media to broadcast the emotional reactions of those who have just suffered a tragic loss. These are moments that are no less deserving of privacy than anything of a sexual nature but, hey, obscenity in whatever form sells. And then over time, the thing that has been profaned becomes cheap and disposable. The current trend is disturbing, but is it really all that surprising?