Dow - The Human Element
I saw the commercial numerous times over the weekend watching football and The World Series, and I loved it. It's the new commercial from The Dow Chemical Company.
At first glance I thought "what on earth is a b2b chemical company doing advertising during the World Series, and even then, what exactly are they advertising?" I suppose when you've got operating profits of $5.4 billion dollars, and your "product" isn't a. one single product and b. isn't end-consumer, you can afford to drop a few million on an ad with the sole purpose of making you seem cool and humanitarian.
I don't know who did the commercial, but I know it was part of the whole Dow "Get Us Away from the Agent Orange Stigma" re-branding-ish contract that was awarded to Interpublic. Given that Interpublic is a big fat communications & advertising holding company, I've found it rather difficult to determine which agency actually created and/or produced the commercial.
Here's the online press kit, I'm guessing from another one of Interpublic's subsidaries.
Enjoy the commercial.
Videos | By Josiah Roe | 5:35 PM
Comments
Dow does have a few consumer products, most noteably Styrofoam and a few common pesticides and herbicides. Look under your bathroom sink and you should see the Dow logo on a few rather nasty chemicals. They used to own Ziploc and Saran, but sold those brands a few years back.
The media firm seems to be GolinHarris.
Posted by: ryan at October 23, 2006 8:06 PM
GolinHarris is the PR firm, a subsidiary of Interpublic, and PR firms don't usually handle something like the comprehensive advertising campaign seen in the DOW stuff. I'm curious as to who the ad agency was.
Posted by: Josiah at October 23, 2006 10:42 PM
