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November 14, 2005

Flotsam & Jetsam: Affective Processing

"Before most “perceptual data” works its way up to the level of awareness, there has already been a gut reaction or affective response. Affective processing considers things like aesthetics, quality of interaction, “professionalism”, etc, i.e. all those tough to quantify bells and whistles that are only supposed to negatively affect usability. Recent research has shown, however, that the situation isn’t quite so clear cut. Elements producing positive affect have a very real and powerful impact on perceptions of usability, use-intentions and overall good feelings about a site. So, though all quality sites must be usable, usability doesn’t guarantee quality; a satisfying user experience requires something more than just usability."

- Shannon Bain

Check out Six Degrees of Smoking, in particular lighter number 155.

New Radiohead song, "I Want None of It", available for download ($.99) here.

Watching Coyote Ugly this weekend I came up with the following theory: the average male wants to sleep with any/every woman with no consequences. The average female wants to be as attractive/slutty as possible without having to sleep with the average male. Or something like that.