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July 21, 2006
"Indie" Rock is Dead?
Some interesting thoughts from TV on the Radio's Dave Sitek in this month's Spin:
"I don't believe in 'indie' anymore," says Sitek. "Most indie labels started in opposition to what the majors were. But now every indie label's highest aspiration is to do what the major labels have already given up on." He mentions that most indie labels are still fighting for placement in Wal-Mart's end caps, the featured artists slot at the end of a shopping aisle, while major labels have already moved on to bigger battles, like reserving prime space on digital download services. "It's just too expensive for an indie label to take on MySpace, so they're just going to ride this dying horse, and it's terrifying to be contractually locked into that architecture. So if I'm going to continue to do this, I'm at least going to go with the company that admits the old model is ridiculous."
Music | By colrus | 01:58 PM
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